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Studies
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CSR Insider 2011
With a view to feeling the pulse of this recently emerged field in Romania, Ogilvy and Brennan Research & Consultants together initiated the CSR Insider study. The research included different respondents: opinion builders, PR and CSR specialists and ordinary citizens (the general public).
CSR Insider assessed how social responsibility manifests in Romania, what its place is in the Romanian mindset, what actions businesses have taken by now, and what the perspectives of CSR are.
This is a white paper as our contribution to development of the Romanian society.
For full preview please sent email for request .
click here to read a sample in English
click here to read a sample in Romanian
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2009 Woman as Target- what is relevant now
“The woman as a target: what is relevant now” is a research study carried out by Brennan Research & Consultants and SMARK, the community of Romanian marketing professionals, in 2009. The goal of this study was to reach a better understanding of the Romanian female target for an obvious reason: women are the main target group for countless categories of products.
Combining a general approach with a specific, in-depth analysis of the female target, this study aims to divide the female population from urban areas into homogeneous segments and carefully investigates a series of particular aspects concerning the way women relate to certain industries, exploring some topics little covered by the local research studies: values, people and relationships, reaction to economic crisis, health, online behavior, food, interior design, etc.
To buy this study please contact us .
click here to read a sample in english
click here to read a sample in romanian
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